Our story
Our team has been working for decades as patient advocates, clinical field experts, medical data analysts, and more. That brought us together with one core goal: To make it easier for others to get the best healthcare that's right for them.
But Figly Health came to be unexpectedly, based on our personal journeys. Having gone through everything from IVF to surrogacy to birth complications ourselves, we knew where to focus next: Making the family-building journey just a little bit easier, a little less stressful, a little more transparent.
That's why we're here.
Mission, Vision, Values
Mission: Make family-building clearer, calmer, and grounded in real information
Vision: A world where every intended parent feels informed, supported, and like they can focus on the process – not surprises.
Values: Transparency, empathy, independence, and doing the hard research for you.